Affiliate Marketing Free Course — What Is Affiliate Marketing — How can I start affiliate marketing?

Lottie Jackson Banda
17 min readAug 1, 2022

Affiliate Marketing Free Course, with step-by-step instructions and practical advice on online marketing, this comprehensive guide will show you how to start generating money with Affiliate Marketing and how to increase your earnings.

There is always more that successful business owners can do to expand their enterprise. Discovering a second source of money is one method to advance things.

What is affiliate marketing?

Affiliate Marketing Free Course

Affiliate marketing is a process where publishers earn a commission by promoting a product or service made by another retailer or advertiser. The affiliate partner has rewarded a payout for providing a specific result to the retailer or advertiser.

Typically, the result is a sale. But some programs can reward you for leads, a free-trial user clicks to a website, or getting downloads for an app.

Affiliate programs are usually free to join, so you do not have to worry about high startup costs. This performance-based opportunity can go from a side hustle to a profitable online business idea by netting you a healthy income.

What is the best course to learn affiliate marketing?

John Crestani — Super Affiliate Marketing Course

Is John’s course the best affiliate program to learn about paid traffic? Because of his extensive knowledge of the affiliate marketing sector, I say it is the best Affiliate Marketing Course. He boiled down his teachings to science and continuously with success stories in each edition of the Super Affiliate System.

This course will most likely not be the last training or community of paid advertisers you join. As you start getting the hang of paid traffic, you will realize there is still much to learn and that no one course can teach everything you need to know.

John Super Affiliate System is one of the best affiliate marketing courses you can find on the market. Although it is not perfect, John Crestani is an excellent guide for the profitable rabbit hole you have the opportunity of going through.

Click here to learn more >> Super Affiliate System Review.

How affiliate marketing works

You refer to a product or service by sharing it on a blog, social media platform, podcast, or website. The affiliate earns a commission each time someone purchases through the unique link associated with their recommendation.

Example of how Affiliate Marketing works:

  • You show an ad or a link for Store Z on your website, blog, or social network.
  • A customer clicks your unique link.
  • The customer purchases Store Z.
  • The affiliate network records the transaction.
  • Once a purchase is confirmed by Store Z.
  • You get paid a monetary commission.

Commission rates vary depending on the company and the offer. You can earn as much as 50%, usually when promoting a class or event. Affiliate marketing programs provide a flat rate per sale instead of a percentage.

Types of affiliate marketing

Affiliates always carry a bit of mystery — you never know if the person has ever really used the product or if they are just promoting it for the money. Both cases still exist today.

It was not until 2009 that renowned affiliate marketer Pat Flynn broke down the different types of affiliate marketers into three groups. Understanding these types of affiliate marketing can show you the different ways people make money online in this space, regardless of your moral compass.

Unattached

Unattached is affiliate marketing when you have no authority in the niche of products you are advertising. There is no connection between you and the customer. Often you are running pay-per-click advertising campaigns with your affiliate link and hoping people will click it, buy the product, and earn a commission.

Unattached affiliate marketing is attractive because you do not need to do any legwork. Affiliate marketing businesses rely on reputation and trust with a target audience online. Some do not have the time or desire to build those relationships, so this type of marketing is their best option.

Related

Related affiliate marketing is where you promote products and services you do not use but that are related to your niche. Affiliates already have an audience through blogging, YouTube, TikTok, or another channel. They have influence, making them a trusted source for recommending products, even if they have never used them.

The problem with related affiliate marketing is, do you want to promote something you have never tried before? It could be the worst product or service, and you would not even know. It only takes one wrong recommendation to lose the trust of your audience. If you do not have transparency, it will be hard to build a sustainable affiliate marketing business.

Involved

Involved affiliate marketing refers to only recommending products and services you have used and believe. (Involved), affiliate marketing is the way forward. It is rooted in trust and authenticity, which is best for your audience and business.

In this type of marketing, you use your influence to promote products and services that followers may need instead of paying to get clicks on a banner ad. It takes more time to build this type of credibility with an audience, but it is necessary to build a sustainable business.

Advertising also becomes much easier, and you do not have to hide behind expensive PPC ads and hope for clicks and sales. An organic Instagram Story or blog post about your experience with a product will go a long way. Elise prefers this method because it is honest and is the only genuine way to become a trusted source on any topic.

Involved affiliate marketing is the unique way to become a trusted source on any topic.

Pros and cons of affiliate marketing

Pros

There is no doubt affiliate marketing is worth it, given its growth in popularity. Statista estimates the affiliate marketing industry will be worth $8.2billion by 2022, up from $5.4 billion in 2017. It is also a low- to no-cost business venture you can profit from immensely.

While industry growth is a good indication of success, entrepreneurs also take this referral marketing route for a few other reasons.

Easy to execute

Your side of the equation simply involves handling the digital marketing side of the building and selling a product. You do not have to worry about the tasks, like developing, supporting, or fulfilling the offer.

Low risk

Since there is no cost to join affiliate programs, you can start making money with an established affiliate product or service without any upfront investment. Affiliate marketing also can generate relatively passive income through commission — the ideal money-making scenario. Though initially, you will have to invest time creating traffic sources, your affiliate links can continue to deliver a steady paycheck.

Easy to scale

Successful affiliate marketing offers the potential significantly scale your earnings without hiring extra help. You can introduce new products to your current audience and build campaigns for additional products while your work continues to generate revenue in the background.

Before you get too excited, know that unique affiliate marketing rest on trust. While seemingly there are many products or services to promote, it is best to highlight those you use or would recommend. Even when a product interests you or fits within an existing hobby, becoming a great marketer for that product takes work.

Cons

Affiliate marketing also has a few disadvantages compared to other platforms. Before jumping in, let us look at a few challenges you will face on your journey to success.

Requires patience

Affiliate marketing is not a get-rich-quick scheme. It requires time and patience to grow an audience and gain influence.

You will want to test different channels to see which connects best with your audience. Research the most relevant and credible products to promote. And spend time blogging, publishing free content on social media, hosting virtual events, and doing other lead-generating activities.

Commission-based

No boss is handing you a weekly paycheck as an affiliate marketer. Affiliate programs work on a commission basis, paid by lead, click, or sale.

Companies use a temporary browser cookie to track customer actions from your content. When there is a desired action, you receive the payout.

No control over the program

Affiliates must obey the rules set by a company for their program. You will follow their guidelines for what you say and how you present their product or service. Competitors must follow the same recommendations, so you get creative to differentiate yourself from the crowd.

How do affiliate marketers make money?

Affiliate marketing income spans a large spectrum. Some marketers will make a few hundred bucks per month, and others that make six figures a year. The larger your following, the more money you can make.

Compensation software company Payscale reports that the average annual salary of an affiliate marketer is $ 52,130, based on over 7,000 salary profiles, with the highest tier making a salary of $72,000.

But how do affiliates get paid? When you choose an affiliate program to promote, you will notice there are different payment models. Companies also call it a price model, Payout model, conversion type, or another variation.

Regardless of the name, the payment model tells you what goals you will get paid. If you are promoting a software product, the action could be a free trial sign-up, Marketers that promote physical products, the goal will likely be a purchase.

Many programs run with last-click attribution. That means the affiliate who receives the last click before a purchase gets 100% credit. However, this is changing as programs improve attribution models and reporting. For example, you could share equal credit for a sale if multiple affiliates are in a buyer conversion funnel.

Five common ways affiliates get paid include:

  • Pay per sale, you earn a commission for each sale you make a known payout model for eCommerce offers.
  • Pay per action, which earns you a commission for a specific action. Many affiliate programs use this payout model because it is broad and applied to different offers: newsletter sign up a click, contact request, form submission.
  • Pay per install, you are paid for every install generated from your website traffic. The goal of your content would be to promote mobile apps and software so that people download or install them.
  • Pay per lead pays you every time someone signs up for something. It is a popular payout method because companies use it for sweepstakes, lead generation, and other offers. Cost per lead offers is familiar for beginners because it is easier to generate leads than to sell products to an audience.
  • Pay per click is a rare payout system where you earn a commission on every click on your affiliate link Pay-per-click programs by big merchants build brand awareness. Customers do not need to sign up or buy anything to visit the websites.

Click here to sign up for the free training >> Super Affiliate System Course.

How to start affiliate marketing in 4 steps

Here is how to start affiliate marketing:

  • Pick your platform and method.
  • Decide your niche and audience.
  • Find your products.
  • Choose your first affiliate program.

Like running your small business, becoming a successful affiliate takes dedication and discipline. Use the following step-by-step guide to start your affiliate marketing business.

Pick your platform and method.

The first step is figuring out the platform you want to build your audience around. Every affiliate marketer has a different approach and platform. There are many affiliate marketing ideas you can choose from based on diverse methods:

  • Niche topic and review sites. These sites review products for a specific audience or compare a line of products against their competitors. This method requires you to create content related to the review space and post regularly to draw in an audience.
  • Digital content. Digital content creators include bloggers, YouTubers, or social media influencers. They create niche content that resonates with a target audience. Organically introducing niche products their audience will enjoy is the goal, it increases the chances they will buy, and you will earn an affiliate commission.
  • Courses, events, workshops, are you are an educator, you can integrate affiliate partnership offers into your occasion.

No matter which route you take, authenticity and audience building are the two most crucial elements for affiliate marketing.

If you cannot authentically connect with your audience, chances are you will not have success in converting them into affiliate sales.

To pick a platform and method, ask yourself:

  • What platform do you use the most?
  • Which platform do you understand best?

Common platforms affiliate marketers use are:

  • Blogging
  • Instagram
  • TikTok
  • Facebook
  • Pinterest
  • Pay per click (PPC)

Starting with a marketing platform you are comfortable with helps you create high-quality content. It can result in a robust, more engaged audience you can turn into sales.

Decide your niche and audience.

When choosing a niche, aim for something you are passionate and knowledgeable about helps you come across as authentic and a trusted source of information for potential customers. It also helps evaluate which products and brands you want to promote.

Say, for example, you started a blog about dogs. You own a sprocker spaniel. You are passionate about helping other owners care for their sprockers.

You create a blog like Sprocker Lovers and regularly post and encourage people to subscribe to an email list and share your content. Sprocker spaniels are your niche, and you invest in content marketing and optimization to grow your audience of owners.

The niche you choose for your affiliate site guides how much time or effort you will need to build a point you begin to see SEO results.

SERPs for software, marketing, and health care are all dominated by huge blogging sites with even bigger marketing budgets. The secret is finding untapped areas where competition is not as fierce — and getting in there before other people recognize it.

As you post more, you can use affiliate marketing devices like social listening tools, website analytics, and social media insights to discover your audience and what they like.

You must know your audience so well that you understand why they follow you in the first place.

Remember, you will not get paid to post. Affiliate marketing is a performance-based online business. If you know what your audience likes, you can refer the best products to them and earn more affiliate income.

Find your products

To earn revenue as an affiliate marketer. Your audience needs to connect with what you are saying. The items or services you promote need to be products they genuinely want. Getting this wrong can hinder your success and diminish your credibility.

If you are curious about where to look for products or brands to work with, do not worry. There are tons of affiliate marketplaces, including:

  • Affiliate Future
  • AvantLink
  • CJ Affiliate
  • ClickBank
  • FlexOffers
  • LinkConnector
  • ShareASale

Another option is to visit the websites of the products and services you use and like to see if they have an affiliate program. Large companies often have programs they promote on their sites, such as Amazon Associates or the Shopify Affiliate program.

You also can take a more direct approach. Reach out to the owner of a great product you come across and see if they offer an affiliate marketing program. If they do not, they might be happy to set up an arrangement with you, such as giving you a unique coupon code to share with your followers.

The best deals are when you are the first to inquire and have a relevant distribution channel, such as approaching a new fitness product if you are a health and wellness blogger.

Affiliate marketing programs will have terms of service you need to follow, so read the fine print. For example, your link usually will have a cookie with a specified timeframe, and some programs do not allow you to purchase pay-per-click ads using the product or business name.

Choose your first affiliate program.

As you brainstorm products or browse through affiliate platforms aligned with your audience or the audience you hope to build. Ask yourself, is it something your target audience would find valuable? Does it fit with your area of expertise?

A food blogger probably would not promote beauty products, for example. A wide range of other products, such as cookware, meal kits, gourmet ingredients, or apron, would make more sense.

Also, make sure the product or service you are promoting suits the platform you are promoting example, home décor and clothing fit image-heavy platforms like Instagram. However, if you are in-depth purchases, like software, your conversion rates may be higher on longer-form platforms like a blog or YouTube.

Tips for affiliate marketing success

As we mentioned, affiliate marketing revenue eventually can become a form of passive income, but you still have to do some heavy lifting upfront. The success of your program will depend on the quality of your review.

To create a good review. It is best to get personal. Share your experience in your blog, social media post, Instagram Story, or YouTube video. If you are writing a review, give a candid opinion based on your experience and knowledge of the product. The more open you are, the more authentic you will be. People will be more comfortable following your advice if they feel they can trust you.

Trust is a factor in your affiliate marketing efforts because people need to trust you enough to act on your recommendations. The level of trust you will need to make affiliate sales depends on your industry and the products you are recommending — for example, it takes more certainty to be an effective affiliate for a $1,000 course than for a $20 t-shirt.

Beyond just sharing your experiences, you can build trust by limiting the number of affiliates you promote or by only becoming an affiliate for products you use and sticking to your area of expertise.

Click here to sign up for the free training >> Super Affiliate System Course.

Talk to a product expert.

Another option is interviewing others who use the product or service or putting the question to the person who makes or sells it. It can give your review more depth, creating a narrative for the reader.

Create a product tutorial

While your success with affiliate marketing can depend on the overall size of your following, another way to drive traffic is by providing a tutorial on the offer.

People often perform (how to) Google searches, such as (how to save money for college) or (how to decorate a laundry room) offer a tutorial that solves a searchers problem and showcases the value of the product, your referrals will make more sense in context, and you will provide the customer with a stronger incentive to purchase the product you are recommending.

Build an email list

An email list is a list of contacts you have gathered who would like to receive information from you. It is vital to building a contact list because it is one of the best ways to connect with people outside of social media. Purchases made as a result of receiving a marketing message, email has the highest conversion rate(66%) compared to social and other marketing channels.

Gather emails from your content and send a newsletter or biweekly to subscribers. Affiliate marketers can send many different things to subscribers on their list:

  • Free downloads
  • Reports
  • New blog posts
  • A look inside your life or business
  • Entertaining stories
  • Reminders and news
  • Special deals

Use your email list as an opportunity to show value to subscribers. If they send you an email back, respond. Be consistent with your newsletter cadence and quality. Then, every once in a while, promote an affiliate product or two to subscribers.

There is no hard rule on how to send these promotional emails, do not send them every time, or you will come off as spammy and untrustworthy. If promoting good products once a month, you are giving value to subscribers who need them.

Find relevant search terms.

If you are promoting an offer through a blog post, research which keywords someone might use in a search engine to find an answer to a related problem. Google Ads Keyword Planner is a good tool that can help. (It is free to use, you will have to create an account.)

Consider your angle

Depending on your offer, figure out how much energy you should invest in instructional or tutorial content, which is often a natural lead-in to someone trying a product for themselves.

For example, you could record a video of yourself using and getting the most out of a physical product or showing off the benefits of a digital product like software. Unboxing posts are popular, so if you receive the product in the mail, document your experience opening it up.

Set your distribution strategy

Once you have written your promotional content, share it on your website or social media platforms. If you have a subscriber list, create an email marketing campaign. And be sure to have an affiliate marketing hub on your website with a resources page where you share a quick list of all of the tools you use and love.

Try offering a bonus.

Sometimes marketers promote their affiliate programs by offering bonuses to anyone who purchases the offer. For example, you could give a free ebook you wrote to any follower who makes a purchase.

Promotions like this encourage customers to buy by sweetening the deal. They are persuasive if the bonus you offer is something you usually sell because shoppers can see its actual dollar value right on your site.

Keep things legal and above board.

Do not forget to disclose to followers that your post contains affiliate links. For one thing, it is a mandate by the FTC. But explaining the reason for your affiliation also can help you connect with your audience.

Affiliate marketing program examples

Looking at some companies participating in affiliate marketing will inspire you and prove that this is a legit and high-paying revenue stream.

Amazon

One of the most common examples is Amazon Affiliate Marketing Program, known as Amazon Affiliates. Amazon Associates currently has a unique market share of affiliate networks (45.81%), followed by CJ Affiliate (8.14%) and Rakuten Affiliate Network (7.85%).

Amazon Affiliates offers different products across many different categories. It’s a great way to get into affiliate marketing as a beginner. Creators, publishers, and bloggers can use Amazon affiliate links to direct their audience to product recommendations. From the link referral, you can earn money on qualifying purchases.

Shopify

Shopify Affiliate Program is a network of entrepreneurs, educators, influencers, and creators who send referrals to Shopify. It is free to sign up for the program. You only need to apply.

Once approved, partners get a unique referral link to share with their audience. They earn affiliate income each time someone signs up using their link.

On average, Shopify Affiliates earn $58 for each referral who signs up for a paid Shopify plan. Affiliates can make as much or as little as they want, depending on how much time they spend on their affiliate marketing strategy.

Urikar

Retailer Urikar offers a high-ticket affiliate program with average commissions of $1,460, according to data from ShareASale. It sells fitness and wellness products like massage guns, indoor and outdoor workout equipment, and accessories.

Urikar offers a 10% commission on all sales, which can add up quickly if you are a fitness influencer with a big following. Its most popular product, an AI-powered muscle massager, retails for $139.99, which means you will earn $13.99 for each sale. Urikar program also provides your dedicated account manager and dashboard to track conversions and sales.

Conclusion

A profitable method to create a new revenue stream and make money without taking on too much risk is in affiliate marketing programs, and you will only need to invest a little time. You can keep getting paid after putting in the initial hours.

Affiliate marketing FAQ

What does affiliate marketing mean?

Affiliate marketing means you earn a monetary commission by promoting a business product or service. An affiliate partner (you) is rewarded a commission for providing a specific result to a merchant or advertiser, be it sales, leads, or downloads.

What is the best course to learn affiliate marketing?

John Crestani Super Affiliate System is one of the best affiliate marketing courses you can find on the market. Although it is not perfect, John Crestani is an excellent guide for the profitable rabbit hole you have the opportunity of going through.

Click here to learn more >> Super Affiliate System Review.

How do I start affiliate marketing?

  1. Decide on a niche.
  2. Choose your platform.
  3. Find relevant affiliate marketing programs.
  4. Create valuable content.
  5. Build an audience.
  6. Follow FTC guidelines.

Is affiliate marketing worth it?

Yes, affiliate marketing is worth it. The affiliate marketing industry is estimated to grow from $5.4 billion in 2017 to $8.2 billion by 2022. Affiliate marketing is inexpensive and has low risk compared to other online business models.

What are the top affiliate networks?

  • Affiliate Future
  • AvantLink
  • CJ Affiliate
  • ClickBank
  • FlexOffers
  • LinkConnector
  • ShareASale

What Sort of Money Can Affiliate Marketers Make?

Glassdoors affiliate marketing income statistics put potential earnings even higher. Average annual earnings for affiliate marketers are $65,800, with the range between $42,000 at the low end and $83,000 at the top end.

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